The tourism ecosystem and the visibility of Moldova as a tourist destination will be strengthened under a Protocol of Understanding between the Western NIS Enterprise Fund, the National Association of Inbound Tourism and Internal Tourism of Moldova, the Ministry of Culture and the USAID Rural Competitiveness and Resilience Project.

Ana Varzari, Secretary of the Ministry of Culture, said that the event marks the beginning of a promising collaboration. “Our common goal is to promote the Republic of Moldova as a sustainable tourist destination, to raise international awareness of the authenticity and depth of our country’s cultural heritage, to contribute to the stimulation of economic growth and job creation”, said Ana Varzari at the launch event.

The proposed activities include campaigns to promote the Republic of Moldova, partnerships with international tourism media and tour operators, the organization of emblematic tourist events such as DescOPERA, and the implementation of support programs for tourism businesses.