The rating of the print media decreased on last year, of radio stations remained unchanged, while of television channels has increased. The people continue to get informed from TV rather than the print media. In general, the media consumption is on the rise, says a national audience study that was carried out in March and launched by the Independent Journalism Center on April 26, Info-Prim Neo reports. The study was conducted by the Marketing and Polling Institute IMAS on a sample of 1 739 persons from 68 settlements. The margin of sampling error is 2.6%. IMAS director Doru Petruti said that Prime is the most popular TV channel, followed by Moldova 1, NIT, and Pro TV. The preferences differ in the urban and rural areas. In villages, the people watch mainly Moldova 1, Prime and NIT, while in towns - Pro TV channel. The ratings of Jurnal TV and Publika TV are not high, but they go up. It will be interesting to see what channels will choose the audience of NIT, which remained without a broadcasting license on April 5. As to the radio stations, Radio Noroc remains a national leader. It is listened to both in urban areas and in rural areas. It is followed by Radio Moldova, Russkoe Radio and HIT FM. The people in towns listen primarily to Kiss FM and Retro FM. The most read dailies are Komsomolskaya Pravda and Adevarul. The rating of Moldova Suverana also improved. Among the most popular weeklies are Jurnal de Chisinau and Comunistul, which have the same rating, being followed by Unghiul and Flux. Liza, Sanatatea, Vip Magazin, and Tainele Sanatatii are the most read monthly magazines. Liliana Vitu-Esanu, director for strategic development at the Independent Journalism Center, said that the study offers the managers and editors information for improving the editorial policy. The Center will also organize a training program for all the mass media representatives interested in audience studies and their correct deciphering. The national print and broadcast media audience study was carried out within the Development of Mass Media Capacity in Moldova, including Gagauzia Project that has been implemented by the Independent Journalism Center between January and September 2012, with financial support from Civil Rights Defenders.